Proper Education video with a green message is nominated for an award...

The video for Ministry of Sound’s smash hit single by Eric Prydz, Proper Education, (buy tune | watch video) has been nominated in the Best Dance Video category at industry bash the CADS 07 Music Vision Awards.
The striking video highlighted the issue of climate change by featuring a gang of youngsters breaking into London flats to switch TVs off standby and place bricks in toilet cisterns, substituting images of burglary for energy efficiency.
It was conceived in with help from the charity Global Cool – who aim to show that warding off climate change lies in the hands of individuals – and was directed by Marcus Adams, who is also behind the videos to David Guetta Vs The Egg’s Love Don’t Let Me Go (buy tune | watch video) and Fedde Le Grand’s Put Your Hands Up For Detroit (buy tune | watch video).
Prydz previous chart hit, Call On Me, became one of the most sensational music videos of all time when it came out featuring a gyrating gym class of models (buy tune | watch video) so the follow-up needed to be equally provocative.
“There was a lot of anticipation around this video and I was really keen to do something a bit different,” said Prydz at the time.
“Pink Floyd would always use their videos to get a message across and I really wanted to carry on this spirit. It’s not making a grand statement. It’s just simply saying everyone can do a little and it will make a difference."
The tune reached no.2 in the UK charts and was top 10 across Europe.
The video is nominated up against the likes of efforts from Fatboy Slim, Justice Vs Simian, LCD Soundsystem, Tracy Thorn and Unklejam. The results will be announced at a ceremony on June 27th.


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